Social Media

The Soft Benefits of Social Media Not to be Undervalued

I’ve dived cannon ball style into social media for small business.

Because the relationship piece of running a business is extremely difficult to measure, the value is often overlooked. Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense. I’ve found that more are using social media as a relationship building channel first, and a revenue conversion tool second. (more…)

Enhancing Customer Relationships With Social Media – Customer Spotlight

I’m on a journey to find small businesses that understand the importance of owning their social media presence. Today I had a great conversation with one of Demandforce’s customers – Bell Tire & Auto in Glendale, Arizona – where Dave Bankston injects a healthy dose of personality into the business’ Twitter and Facebook accounts. Spending no more than 3-4 hours a week since starting, Dave has been able to learn enough about social media tools to impact his business in a noticeable way: (more…)

Great List: Web Marketing Facts You Should Know

If you’re in marketing, social media, or just a regular small business trying to figure out where to focus your resources, this is a must-read list from Junta42:

Some stats that stand out, especially for small business:

  • 62% of search users click a link on the first page of search engine results.
  • 77% of search users choose organic over paid listings when searching, 67% choose organic search when purchasing. (more…)

Traditional CRM vs Social CRM as represented in film

Have you heard about The Joneses?

It was a film that came out in 2009 starring David Duchovny (Steve Jones) and Demi Moore (Kate Jones). The basic premise this:

Steve, Kate, and their 2 kids are all employees of an “undercover” marketing company. They move into neighborhoods that demographically and socio-economically meet the characteristics of buyers for a suite of products. Companies pay big bucks for 4-person teams like this to surreptitiously infiltrate these communities, build trust and relationships, and sell the “lifestyle” as opposed to the “product”. (more…)