The Soft Benefits of Social Media Not to be Undervalued

I’ve dived cannon ball style into social media for small business.

Because the relationship piece of running a business is extremely difficult to measure, the value is often overlooked. Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense. I’ve found that more are using social media as a relationship building channel first, and a revenue conversion tool second. (more…)

Great List: Web Marketing Facts You Should Know

If you’re in marketing, social media, or just a regular small business trying to figure out where to focus your resources, this is a must-read list from Junta42:

Some stats that stand out, especially for small business:

  • 62% of search users click a link on the first page of search engine results.
  • 77% of search users choose organic over paid listings when searching, 67% choose organic search when purchasing. (more…)

Fast Food Ads Are Often The Opposite of Reality – So Now What?

A little while ago I posted this Tweet, which got some interesting feedback:

Fast Food Ads Are Often Opposite Of Reality – (Not just fast food – misguided expectations are everywhere) @meannie

…And you wonder why there is a gap in what the customer expects versus what they receive. It’s everywhere, even down to the food that we eat. Further, you wonder why customers walk away dissatisfied and loyalty drops over time.

What to do? (more…)

Implement New Experience Technologies, But Don’t Leave Your Actual Customers Behind

Tom (my fiance) and I went to grab an iced coffee at Starbucks yesterday afternoon to beat the heat. I was taken aback by how many laptops were open. Starbucks has inherently changed forever – no more chatter of the European coffee houses as it was originally intended. Now, it has become a quiet haven of caffeine consumption and work/study.

As we were walking out, I said something to the effect of, “Man, I really wish Starbucks had free wifi when I was in college. I would have been here all the time.” (more…)

Offer Incentives That Make Sense To Your Customers, Not You

Incentives are always a nice perk for customers. It’s that extra little bump that gets them to buy. Interestingly enough though, if you don’t know what kind of incentive will trigger your customers to buy, you will often be stuck with a very large inventory of leftover flannel blankets (that you incidentally thought was top 5 coolest swag ever).

So if you’re not in the mood to spend a chunk of change having a market research firm figure out what that trigger is, you can at least start with these tips.

Don’t Offer Incentives Based On.. (more…)