Winning to some is about the transaction. It’s about being right. It’s about the mic drop. The sound byte. The power play. (more…)
This is you: You know you’re great at what you do. You’re a star performer in your own right. But, are you good enough to effectively edit yourself and your instincts to beat someone else as good as or better than you?
I’ve been writing a lot the past year, whether it be for work, personal, or personal work. I’ve found that readers most of the time fall into one of four categories:
- I don’t get it.
- I hear you, but WE have a long way to go before getting there so I’m going to stop listening right now.
- Yeah, I’ve heard this before – so what’s new?
- This is nice fluffy marketing speak, thanks.
When you’re writing for an audience, make sure to consider both who you are targeting, and secondarily, who will end up reading your content. In the end, you may not care about the latter, but including positioning that addresses some of that secondary market may increase the life of your content.
Read more here: Growing Into Leadership: http://bit.ly/5afu7z
“Professional service firms are fools if they’re not constantly looking for ways not just to better communicate the value of their work, but to give people things that let them sell themselves on the firm’s value proposition.”
Read more here: http://bit.ly/8cNuuj
What do you do in your daily life to help your team feel like they are all working towards something greater? I sometimes struggle with this, and definitely sometimes ask the question – why am I doing this? But you know what, it’s a good thing. Constantly ask yourself “why”, and continue to find meaning in what may seem mundane at the time.
Read more here: http://bit.ly/7hMb9S