I talk about “the story” so often that people must be sick of hearing about it by now. Or not. The idea of positioning an outcome in the form of a story is sort of old hat, but it’s been such an immensely useful management tool that I thought I’d do a quick blog post. (more…)
The first thing I do when I step onto a new project is get a sense of what the real story is. And, as is the case most of the time, the real story is lurking somewhere 15 feet below where you thought you were walking. This real story is where things are a bit murkier.
For many consumer goods, that often means focusing on the product itself, along with a heavy dose of branding to continually affirm the “feel good” warm fuzzies. When it comes to a B2B customer/vendor relationship, things get a little more complicated. (more…)
What happens if you need information, resources, or just plain help and don’t have the funding or time to go hire and train someone new?
Find someone at your company who has the skills to help progress your project, understand what their needs are, and see how you can help make their jobs easier. Everyone has a soft spot for helping an acquaintance in need who is willing to help them.
This morning one of the casual carpoolers I picked up said “Can I pitch in a dollar?” as an offering to counter the $2.50 Bay Bridge Carpool Toll that went into effect July 1, 2010.
Immediately I thought to myself – what a great way to offer assistance without projecting any negative connotation.
When you’re asking someone if they need “help”, the recipient of the assistance may perceive that you think they need help, as opposed to would welcome help.
The words you use to frame your innocuous effort to alleviate someone else’s load will directly impact the response you get – so choose your words wisely.
Tom and I rented an apartment in the East Village off airbnb (Great site!) for a wedding we’re attending this weekend. We figured, how wonderful would it be to feel like we’re living in New York, within 4 blocks of one of our best friends? Then, several other friends in town for the wedding jumped on the weekend apartment rental bandwagon and it became even more fantastic of a story. How great is it that we can all pretend to be neighbors in one of the greatest cities in the world for a long weekend? (more…)